The "Train of Thought" campaign was about what travelers might find on an Amtrak trip. More than just comfort and convenience, they'll find time. Time to get a rare moment, or two, or 20, to yourself. When it's just you and your thoughts, you never know where you'll end up.
COPY: JAKE SPENCER
ART: MINA SOH
CLIENT: AMTRAK
PRINT & OOH
Our print and OOH ads were inspired by postcards, as we thought they were a great way to represent a snapshot of a journey, both physical and metaphoric.
RADIO
Amtrak provides an intimate vacation through your own head, which makes the experience difficult to express. We thought the best way to recreate it, was for people to listen.
EXPERIENTIAL
To help make riders' journies as rewarding as possible, we made Amtrak trains featuring specially designed cars to accommodate different passengers' thinking needs.
