top of page
Collaborating with AA Labs, we wanted to celebrate the 25th anniversary of Alienware’s first landing, by landing something of our own. As Alienware’s anniversary would coincide with their launch of the Aurora Gaming Desktop, we decided to announce this new computer in a way no one had done before, so in an ode to Alienware's partner PUBG, we dropped it out of a plane.

AGENCY:  SUBNATION

CLIENT:  ALIENWARE

PROJECT:  25TH ANNIVERSARY/LAUNCH OF AURORA

ROLE: TRAILER/EXPERIENTIAL COPY (FOR PRESENTERS & GAME SHOW)

​

Airdrop/Livestream

The drop trailer culminated in a livestream event, produced by Subnation, celebrating Alienware's legacy with members of Team Liquid, grammy nominated artist Morgan Page, and of course, the fans.  I don't expect you to watch the two hour livestream, that would be crazy.

Gameshow

A few months later we helped Alienware produce their yearly update livestream, announcing the latest news on gear, esports, and all things Alien, but in honor of Alex Trebek, we transformed this update into the first Alienware game show.

Website contains some speculative work that does not exemplify real advertisements

bottom of page