top of page
We brought together Dell and Marvel Studios to showcase Dell’s premium G-Series laptop with two of Marvel’s most tech-savvy heroes, Ant-Man and the Wasp. Launching in June, the partnership was designed to raise awareness during the key back-to-school window.
AGENCY: 1TWENTYFOUR
CLIENTS: DELL x MARVEL
PROJECT: DELL G-SERIES LAUNCH
ROLE: COPY FOR SCRIPT/OOH/DIGITAL/COMIC BOOK
EXPERIENTIAL
With a prime booth at E3 and a presence at the Ant-Man and The Wasp premiere red carpet, we insured Dell was seen as a key source of innovation and power in the Marvel Universe.
RETAIL
Ant-Man and The Wasp became a key piece of Dell's retail strategy as well, acting as the champions for the new Dell Gaming laptops. "The Hero You Never Saw Coming."
VIDEO
To utilize as much as possible from the partnership between Dell and Marvel we made sure Dell products were integrated into behind the scenes footage for the movie.
DIGITAL COMIC
We were able to integrate Dell into another piece of Ant-Man and The Wasp IP. Marvel is a comic book company after all.
Jake Spencer
Copywriter
bottom of page