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A Nike shoe designed for getting dirty, a Foot Locker campaign promoting the outdoors around Los Angeles, a better match we couldn't find. So, we did our best to not screw it up. We held the ALL FOR ONE Urban Garden Tour in under-served communities throughout LA, places where gardening would do the most good and sneaker culture was most potent.

AGENCY:  TINY BEAST

CLIENTS:  NIKE x FOOTLOCKER

PROJECT: ALL FOR 1

ROLE: SCRIPT/DIGITAL/OOH/INFLUENCER/STRATEGY

DIGITAL

Nike shoe line drawing animation
Image of black and blue Nike shoe in water

EXPERIENTIAL

The All For One Urban Gardening Tour partnered with local non-profit, L.A. Community Garden Council, to bring outdoor community experiences and sustainability education to urban centers in East L.A., Long Beach, and Leimert Park.  Events included live music, photo ops, branded premiums, and gardening accessories like aprons, seed paper, and seedlings.

INFLUENCER CONTENT

We leveraged each campaign event and influencer partnership to produce branded vignettes that merged brand messaging with conversations about healthy living and urban lifestyles. 

Website contains some speculative work that does not exemplify real advertisements

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