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A mobile collectible card game isn't only about playing anywhere, it's about bringing the characters you've collected with you. "The World's Dirtiest Character" came with us wherever we went. Honestly, it was hard to get rid of him after a while.

AGENCY: PETROL CLIENT: CYGAMES BRAND: SHADOWVERSE

ROLE: SOCIAL/DIGITAL/OOH COPY DIALOGUE FOR CARROT + MEDIA STRATEGY

EXPERIENTIAL

To show off the shapely carrot we brought him to various gaming events and conventions to interact with fans.

Man in a dirty carrot suit smiling standing next to three commentators

Four social media posts of people posing with a man in a smiling carrot costume

Image of smiling carrot sitting on a toilet holding a phone, plastered on the door of bathroom stalls

SOCIAL / DIGITAL

To speak to the portability and personality we made a series of digital and social banners, featuring Shadowverse's characters.

Bathroom stall doors surrounded by animated fantasy characters and glowing blue lights

Hand holding a smartphone with social posts of a woman pumping gas while playing on ther phone standing next to a fantasy knight

People sitting on a subway playing on her smartphone surrounded by fantasy characters and glowing blue energy

N F L R i v a l s

A l i e n w a r e

E x p e r i a n

W e s t e r n D i g i t a l

F r e e l a n c e r M a g a z i n e

D e l l x M a r v e l

N i k e x F o o t L o c k e r

S h a d o w v e r s e

T h e E v i l W i t h i n 2

A n g r y B i r d s

A l i e n D e s c e n t

C l a s h o f C l a n s

Jake Spencer
Copywriter

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